VT Edition Interview: Burton Snowboard’s Nate Bosshard & Mad River Glen’s Jamey Wimble on “poaching”

Print More
MP3

This month the word has gotten out that Burton Snowboards, based here in Vermont, is offering a cash prize for video of snowboarders infiltrating the few skier-only resorts in the U.S.

There are only four such mountains. Burton wants snowboarders to "poach" the ski-only mountains and it’s putting up $5,000 in reward money for the best videos that show the proof. They’re calling the campaign "Sabotage Stupidity":

One of the four targets in the contest is another venerable Vermont institution, Mad River Glen, in Waitsfield, Vermont.

Nate Bosshard is a brand manager at Burton Snowboards in Burlington. Jamey Wimble is the president and General Manager of Mad River Glen. They spoke with VPR’s Jane Lindholm about the challenge.

Comments are closed.