Starbucks and Green Mountain Coffee Roasters say they’ve reached a deal that will bring single-cup Starbucks coffee to Keurig users.
Starbucks has been looking to increase its presence in the fast-growing single-cup coffee market and Green Mountain is considered one of its leaders. Rumors swirled last month that the two were in potential partnership talks.
The agreement announced today between the Seattle coffee chain and the single-serve coffee brew maker provides for the manufacturing, marketing, distribution and sale of the pods for Green Mountain’s Keurig single-cup brewing system.
Terms were not disclosed.