Calvin Coolidge’s slogan for the 1924 campaign was "Keep Cool and Keep Coolidge"…which goes to prove even then clever marketing was important in politics. But it wasn’t enough to have it as a slogan, it was turned into a song. Keep Cool and Keep Coolidge was written by Bruce Harper and Ida Cheever Goodwin. VPR’s Sarah Ashworth asked Robert Resnik to play a rendition of the song in the VPR Studios.
Photo: Producer Sarah Ashworth with Robert Resnick in the VPR Studios.