Interview: Experience-based tourism

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Tourism is serious business in Vermont, and new strategies to bring more visitors to the state will be discussed today at the 22nd annual Vermont Travel Industry Conference in Burlington. The theme of the conference this year is “Vermont: It’s about the Experience.” Mitch Wertlieb talks with keynote speaker Ted Lee Eubanks, Jr., president of a Texas-based firm that specializes in “experience-based” tourism.

(To hear the interview, click on the “Listen” icon.)

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