Crafting The Vermont Brand

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Decades ago Vermont marketed itself as "the beckoning country."  Today that beautiful, peaceful image of Vermont remains much the same, and everyone from cheesemakers to woodworkers to innkeepers trade on it. 

VPR’s Jane Lindholm talks about what goes into crafting a brand, and what Vermont’s brand has come to stand for with brand consultant Glenn Ravdin, Assistant Attorney General Elliot Burg, and Amy Levine from Cabot Creamery Cooperative. 

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