Green Mountain Coffee Roasters has won a market test will provide the Bruegger’s bagel chain with coffee at its bakery restaurants across the country. The Waterbury company beat out two other coffee makers for the deal.
Green Mountain Coffee is certified as “Fair Trade,” which means small-scale coffee farmers in the developing world are guaranteed a fair price for their high-quality coffee beans. Green Mountain says the new partnership makes Bruegger’s the largest, national retailer to promote and educate consumers about Fair Trade coffee. All of Bruegger’s 242 bakeries will be offering Green Mountain coffee by the end of the month.