Battery-Powered Toy in Cereal Boxes Worries VPIRG

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The Vermont Public Interest Research Group is taking on Spider Man. The non-profit group is trying to get the Kellogg’s cereal company to withdraw boxes of cereal containing a Spider-Man toy that has a mercury battery.

After pressure from New York’s attorney general, Kellogg’s agreed earlier this month not to use mercury batteries again in promotions. It stopped shipments to Connecticut and New Hampshire and asked retailers there to return the boxes. Those states had laws banning mercury-powered toys.

But VPIRG says the mercury-containing toys are still in cereal in Vermont supermarkets and the group wants Kellogg’s to withdraw those products as well.

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