Selling Vermont, “The Beckoning Country”

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the late 1800s, when it first started actively trying to lure tourists, Vermont has sold itself in much the same way. Over the years,
various slogans and campaigns have come and gone. There was "Vermont: Designed by the Creator for the Playground of the
Continent," and later "Vermont:
the beckoning country." For years, that Vermont brand, which trades heavily on the state’s pastoral
image, has worked like a charm. We talk to Dona Brown, a professor of history at the University of Vermont and the
author of several books including Inventing New England: Regional Tourism
in the Nineteenth Century
, Kirk Faulkner, a trend writer at Faith Popcorn’s BrainReserve, and Marjorie Strong, an assistant librarian at the Vermont Historical
Society, about some of the earliest campaigns to bring tourists to Vermont, and
why Vermont has been so successful at selling itself.

on the program, VPR’s Bob Kinzel gives us an initial analysis of the Supreme
Court’s health care ruling – expected to be handed down on Thursday morning –
and what it might mean for Vermont.


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