Crafting The Vermont Brand

VPr’s Jane Lindholm talks with Assistant Attorney General Elliot Burg, Cabot Creamery Cooperative AAmy Levine and brand consultant Glenn Ravdin about crafting the Vermont brand.

Marketing The Vermont Brand

How would you define Vermont’s brand?  We discuss what goes into crafting the state’s image. Also, a new funding model for becoming more energy efficient.  And an excerpt from Gen. Dubie’s speech.