My Vermont: Andrew Wellman

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To
me, Vermont’s charm is a double edged sword.

I moved back to central Vermont
after Graduate school in 2002 because of the quality of life, the natural
beauty, the mountain biking and the Vermont community. However, I was naive regarding how
underdeveloped the professional job market and communication technology is in
this state.

Now
after 6 years, in my view, the truth about Vermont is that along with an excellent quality of life,
people here are industrious, well educated, intelligent, clever, tenacious, and
hard working. But we’ve done our best to hide this from the rest of the nation.
By this I mean we represent ourselves in terms of quaint, outdated nostalgia.

Our economic dependency on nostalgia has served Vermont well in the past, but now it’s a virtual brick tied
to our collective ankles as we try to swim in the Vermont of today. To quote a friend, "Vermont is suffering from "death by nostalgia". His meaning is
that Vermont has flogged its nostalgia cache too long – that the
market has changed and now it hurts us economically. Hospitality professionals,
business owners and freelancers tell me that Vermont is seen as New Englands version of "Disneyland".
But this doesn’t match the truth of who we are as Vermonters.

We’ve abandoned "Authentic Vermont" in favor of the lazy and uncreative
harvesting of the low hanging fruit of nostalgia. People can go to Disneyland if
they want fantasy, but most folks I’ve talked to, visit Vermont for authenticity, not kitsch. We don’t put our effort
into selling the authenticity of our landscapes, history, culture, work force,
quality of life and professionals. We fabricate what we wrongfully imagine the
rest of the world wants to see.

The Vermont Cache is a liability unless you’re in the business of skiing,
hospitality or specialty foods. Tell someone that you work in high tech and their eyes light up. Then say you work
in Vermont, and it’s like saying you’re not a serious
professional.

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